Define Watches

October 3, 2011

Define sells Sinn direct to public

Watch wholesaler Define Watches has begun selling one of its brands, Sinn Watches, directly to the public to keep costs…

July 11, 2011

Define Watches is proud to introduce to Australia the Sinn 757 series

Sinn has established a global reputation for manufacturing functional time pieces and special instruments of the highest technical excellence. The…

February 21, 2011

Watch auction to support Queenslanders

Brisbane-based specialty watch importer and retailer Define Watches is holding an online auction to support the Queensland Premier’s Disaster Relief…

February 23, 2010

Define opens Brisbane showroom

Less than a year after opening for business, watch importer Define Watches, has opened a showroom in Brisbane.

September 22, 2009

Lewis takes on Germans

NSW-based Lewis Watchmakers has recently become the official Australian service centre for German watch brands imported by Define Watches. The…

April 28, 2009

Define launches high-end European brands in Oz

After 10 years involvement in the European watch market, Peter Petzold and Lydia Dalle Nogare have established a “high-end” European…