Define launches ‘high-end’ European brands in Oz

After 10 years involvement in the European watch market, Peter Petzold and Lydia Dalle Nogare have established a 'high-end' watch importing business in Australia.
Posted in News

After 10 years involvement in the European watch market, Peter Petzold and Lydia Dalle Nogare have established a “high-end” European watch importing business, Define Watches, in Australia.

The new company stocks Armin Strom, Rainer Brand, Sinn, Benzinger and Grieb & Benzinger watches.

According to Dalle Nogare, these “boutique brands” were chosen for their “exquisite craftsmanship, state-of-the-art technology and precise German design”.

“The timepieces Define presents are for connoisseurs and collectors, as well as people who simply appreciate the best in technical quality and design, attention to detail and expert workmanship, so typical of high German and Swiss standards.

“Each watch range is unique and offers something special in terms of classical and sleek design, functionality and aesthetic appeal. In addition each range comprises limited editions and each timepiece bears its own numerical inscription for identification and authenticity.

“We have personally selected the collections to showcase the best in watch making expertise presented in beautiful, timeless casings.

“We are launching all the brands with great admiration for the companies and their commitment to maintaining quality and product exclusivity. Our approach will be as individual as the people who chose to wear one of the watches,” she said.

For more information visit www.definewatches.com

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