De Beers

A brief history of change in the diamond world

Why buy from a local diamond dealer?

De Beers reveals its second high jewellery collection

World News: August, 2022

Sotheby’s unveils 100 carat perfection

The 100.20 carat D colour, internally flawless, Type IIa stone will highlight Sotheby’s Magnificent Jewels auction in New York on…

De Beers claims branding success

De Beers Group CEO Philippe Mellier  American consumers’ growing preference for branded products is helping retailers achieve Forevermark diamond sale…

Purple-pink diamond sells for US$17.8m

An 8.1 carat purple-pink diamond was sold for a record-breaking US$17.8 million – US$2.1 million a carat – at Sotheby’s…

Diamond demand reaches record highs

Global demand for diamond jewellery reached a record high of US$79 billion in 2013, according to De Beers' inaugural Diamond…

De Beers moves into second-hand market

De Beers has launched a new stand-alone business, the International Institute of Diamond Valuation (IIDV), to study the second-hand diamond…

De Beers increases supply to non-sight holders

De Beers has updated its sales model to enable more businesses to purchase its rough diamonds through Global Sightholder Sales.

Forevermark sets sights on UK

De Beers’ diamond brand Forevermark is planning to enter the UK and Ireland markets – its first foray into western…

Forevermark celebrates milestone

Forevermark, the diamond brand from the De Beers group of companies, has celebrated its “1 millionth inscription” at the Forevermak…

Forevermark on track for global dominance

  De Beers’ five-year-old diamond brand, Forevermark, has reported “a strong year of growth” driven predominantly by continued consumer demand…

Forevermark sparkles at Bennelong

De Beer’s Forevermark diamond brand was officially launched into the Australian market with a glamorous soiree at the Sydney Opera…
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