Swiss watchmaker Raymond Weil has signed a new music marketing partnership with London’s iconic Royal Albert Hall, which will see the brand take the role as official timing partner.
Built in 1871, the Royal Albert Hall is one of the world’s most recognised venues due to the vast range of events that it hosts including the BBC Proms, the opera, ballet and more recently pop music and film premieres.
Raymond Weil director Elie Bernheim said the watchmaker was thrilled to have become Hall’s official timing partner “as music has always been at the centre of the Raymond Weil universe”.
“Collection names evoke the impassioned stories and brilliant melodies that provide the family with our inspiration: Parsifal, Maestro, Nabucco and more,” he said.
Raymond Weil plans to celebrate its status as the hall’s official timing partner by launching a multi-channel media campaign that uses its global marketing reach, “capitalising on its extensive social media footprint, advertising and PR power”, to communicate the offerings of the Royal Albert Hall to its global customer base.
Raymond Weil CEO and president Olivier Bernheim said music and luxury watchmaking have a lot in common – “the creativity of the artist (musician, composer, designer, watchmaker) and the precision needed to achieve the highest performance”.
“This new partnership with the Royal Albert Hall symbolises everything that our brand stands for, and brings to life the multi-faceted personalities of both Raymond Weil and the Royal Albert Hall in terms of supporting all music genres and using these as inspiration.”