Elie Bernheim has taken over the reins of the Swiss watch company founded by his grandfather Raymond Weil.
Representing the third-generation in the family company, Bernheim officially replaced his father Olivier Bernheim as CEO on April 8.
He joined the company in 2006 after graduating from the Hospitality Management School of Lausanne.
In his new role, Bernheim will act as “the guarantor of continuity of the brand’s heritage, founded on the watchmaking know-how and unflinching adherence to its values”.
Announcing Bernheim’s appointment, the Swiss watchmaking company said he had expertise in watchmaking, marketing and company management and had, in recent years, been in charge of the development and optimisation of Raymond’s Weil’s global strategy.
“It was in the context of a continuing respect for this heritage firmly entrusted to him, which has constituted the cornerstone of the remarkable success of this watchmaking Brand over the years, that Elie Bernheim embarked on his career in the company.”
Elie Bernheim succeeds his father Olivier Bernheim who joined the company in 1982 and then became President and CEO in 1996.
Oliver Bernheim will remain president of the board of directors and company consultant.