Swiss watchmaker JeanRichard’s ambassador, Nik Wallenda, has complete a 400 metre walk over the Little Colorado River Gorge in Arizona – breaking his seventh Guinness World Record.
Wallenda performed the stunt on a five centimetre steel cable, about 425 metres above the river on the Navajo Nation’s Hellhole Bend in the Grand Canyon, without a tether or safety net.
The 34-year-old took just over 22 minutes to complete his walk, which was covered by the Discovery Channel and recorded the network’s highest ratings for live television, social media and digital media since 2010.
During the walk, which comes a year after Wallenda traversed Niagara Falls, the ‘King of the Wire’ wore a JeanRichard Terrascope watch on his wrist.
Bruno Grande, the chief operations officer of JeanRichard, said the company started working with Wallenda about a year ago because “we admire his personal values and how he lives his passion and pursues his dreams”.
“He is an extraordinary man who loves what he does, inspiring not only us, but also everyone around him,” he said.
“Our philosophy of life is embodied by people who have strong values, standards and a passion for what they do; people who live their lives and dream to the fullest.
“All these attributes in turn drive them to extraordinary levels and in return they also drive us on a daily basis.
“In the same way that Wallenda enjoys the challenge of walking on a wire, JeanRichard creates watches for those who enjoy authenticity. The timepieces are made for independent spirits who play by their own rules, and rather than just focusing on the destination, prefer to enjoy the road being travelled.”