By The Gem Monarchy
There are moments in life when one must jump into the deep end and find their own way through life. This is exactly what can be described as the birth of AURUPT, a Brisbane-based jewellery company that explores all facets of jewellery, from jewellery repair to gold and metalwork, and bullion sale. AURUPT was founded by two inspirational individuals who came together through mutual interest and launched into the jewellery industry. These two people are Braydon (Don) Mosk and Ryan Silvester.
Supplied by The Gem Monarchy
THE REASON FOR SUCCESS
The success of AURUPT is a story that rarely occurs within the jewellery industry. However, there are a few key factors that have all played a role in the business’s success. Firstly, Don and Ryan have created an environment where it is a “happy, fun workspace, where everyone has the opportunity to speak their mind in any way.” Forming this environment has allowed the development of “a solid team and a solid partnership.”
A reason why the business has seen so much success is due to the unity of Ryan and Don. “If you have a business partner, they will literally become like a partner! Sometimes you’ll want to punch each other in the face—sometimes you could kiss them.” However, no matter what happens, everyone believes in themselves and never undervalues their skills and abilities. By working together through thick and thin, Don and Ryan have worked together to build an environment of professional progress.
Supplied by The Gem Monarchy
Supplied by The Gem Monarchy
THE MEANING BEHIND AURUPT
The strength behind AURUPT can even be seen from the meaning behind its name. “Ryan was the brain behind using the periodic table as a guide for the name.” Using the metals that jewellers worked with daily, AURUPT utilises each property to represent a different value within its name.
Au – Gold – The number one material upon which their business thrives
Ru – Ruthenium – A material used in alloys to form a strong bond
Pt – Platinum – The elite metal used in jewellery, representing the highest standard in the business.
With all these features coming together, AURUPT is representative of the success it brings.
Supplied by The Gem Monarchy
NO REGRETS
AURUPT has faced a variety of challenges, many challenges that any startup business would face. However, with every decision they’ve made, they have no regrets about the path it has taken them. “Regardless of whether you could do something again or not, something else would present itself in its place or just create another opportunity or problem to solve.” They sincerely believe that every opportunity is something that can move them forward, no matter how challenging or difficult it may be.
The biggest issue they have faced is the terms of payment for their pieces. There have been many times when clients have not adhered to their own guidelines. When these instances occur, Don advises everyone to “set your terms and hold firm to them. There is no need to stress out on a client who does not respect your business and work. Focus your effort into projects that reward you correctly, and never put yourself in a position where you solely rely on only one other company as a form of income.”
