Marketing
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Top Tips to Maximise Your Sales this Holiday Season
The holiday season is almost here, and with it comes a prime opportunity for businesses to boost their sales. Consumers…
The Barbie Effect – Leaning into Pop Culture Trends
If you aren’t currently showcasing the best of your pink jewellery, gems, or diamonds, you’re probably doing yourself a disservice.…
Marketing step-by-step
Marketing can feel overwhelming, but breaking it down can make it a little easier. Here is a step-by-step marketing guide…
Authentic diverse marketing in the jewellery industry
It is without a doubt that society’s attitude toward diversity is shifting into a more positive light. Despite consumers’ push…
Recruiting
Address staffing shortages with marketing
Planning for growth: Downtime projects for the jewellery industry
By Laura Moore, Moore Events Director
Pandora engages new head of Marketing
Pandora has announced in January that Carla Liuni, formerly vice president of marketing and communication at Bulgari, will join Pandora…
De Beers to make largest investment in diamond marketing since 2008
29 Aug 2017 De Beers Group has announced it will invest more than US$140 million in marketing this year –…
Swarovski set to double advertising spend
Swarovski is planning to double its above-the-line marketing spend in the next two years in a bid to increase its…