Marketing

Authentic diverse marketing in the jewellery industry

It is without a doubt that society’s attitude toward diversity is shifting into a more positive light. Despite consumers’ push…

Recruiting

Address staffing shortages with marketing

Planning for growth: Downtime projects for the jewellery industry

By Laura Moore, Moore Events Director
Carla Liuni

Pandora engages new head of Marketing

Pandora has announced in January that Carla Liuni, formerly vice president of marketing and communication at Bulgari, will join Pandora…

Swarovski set to double advertising spend

Swarovski is planning to double its above-the-line marketing spend in the next two years in a bid to increase its…

Sydney jeweller wins ‘Nipplegate’ saga

Victoria Buckley Jewellery is the big winner in the Facebook 'Nipplegate' scandal with millions of dollars of free publicity.
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