Marketing

Michael Hill announces Australian modelling icon as brand ambassador

Michael Hill has taken a bold step forward, revealing International model and entrepreneur Miranda Kerr as its newest brand ambassador.

Pandora launches BE LOVE global campaign

Pandora has unveiled its latest brand campaign, BE LOVE.

Educating Australian Retailers and Salespeople

Recently, I hosted a guest from the diamond jewellery space from overseas. He was curious to see how Australian retailers…
Tiffany & Co. 2023 Holiday Campaign Starring China Brand Ambassador Elaine Zhong Tiffany & Co. 2023 Holiday Campaign Starring China Brand Ambassador Elaine Zhong

Tiffany & Co. unwraps 2023 holiday campaign

In a spectacular display of wonder, chance, and joy, Tiffany & Co. has unveiled its highly anticipated 2023 holiday campaign.

Top Tips to Maximise Your Sales this Holiday Season

The holiday season is almost here, and with it comes a prime opportunity for businesses to boost their sales. Consumers…

The Barbie Effect – Leaning into Pop Culture Trends

If you aren’t currently showcasing the best of your pink jewellery, gems, or diamonds, you’re probably doing yourself a disservice.…

Stepping Up Business

In the landscape of the jewellery industry, businesses are constantly stepping up their game to achieve greater success. A celebration…
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