In a spectacular display of wonder, chance, and joy, Tiffany & Co. has unveiled its highly anticipated 2023 holiday campaign, starring house ambassador Rosie Huntington-Whiteley and China brand ambassador Elaine Zhong. Against the iconic backdrop of New York City, the campaign seamlessly weaves together the enchanting essence of the holiday season through compelling visual storytelling.
The visionary behind this festive extravaganza is Alexandre Arnault, the executive vice president of product and communication at Tiffany & Co. Arnault emphasises the brand’s dedication to storytelling. He says, “This holiday season, we wanted a campaign that celebrates the joy of the season with a beautiful campaign that’s driven by rich storytelling, something that is deeply ingrained in our heritage.”
Renowned photographer Alasdair McLellan captures the magic in a series of intimate vignettes set in a Manhattan townhouse. Rosie Huntington-Whiteley, not just a model but also a businesswoman, founder, and chief creative officer, graces these scenes adorned in the House’s iconic collections and high jewellery designs. In a climactic moment against the glittering lights of Manhattan, Huntington-Whiteley wears the breathtaking Jean Schlumberger by Tiffany & Co.™ Bird on a Rock morganite suite, an iconic jewellery design that has maintained its coveted status for over 50 years.
The campaign takes on an international flair with the inclusion of Chinese actress Elaine Zhong, who embodies the holiday spirit while adorned in various expressions of the iconic LOCK collection. This collection, symbolising unbreakable bonds, captures the essence of joyous celebrations during the festive season.
As Tiffany & Co. continues to redefine luxury and elegance, this year’s campaign is more than a visual spectacle. It acts as a showcase for the brand’s timeless creations, emphasising the intricate craftsmanship and attention to detail. Beyond the jewellery, it captures the festive magic that unites people globally during this special time of the year.
Visit the Tiffany & Co. website here.