X by Trollbeads, “the next revolution in personalised jewellery”, was launched in Copenhagen last week and is now available locally through House of Brands KH which is headed by former Pandora Australia president Karin Adcock.
Hailed by Trollbeads as “another world first”, X by Trollbeads allows wearers to create their own unique bracelet or necklace from a range of silver, bronze, gold and black rubber X links – each has an X-shaped, bevelled connection so that it can be connected to other links with “a simple twist”. The range also includes clasps in silver and bronze for putting on and removing the bracelets and necklaces.
Developed by Trollbeads founder and head designer Lise Aagaard, the launch collection features 70 themed links ranging from rock chick guitars and musical notes to star signs and Chinese zodiac animals designed by nine of the company’s designers.
Retails prices will start at around $150 (a black rubber X with a single bronze X link and a silver X link) and range to about $700 for a completed silver bracelet.
Adcock said the new brand had already had an “amazing response from the select few (Australian retailers) who have seen the concept”.
“We will carefully appoint retailers across Australia and New Zealand who want to be part of this exciting new chapter with X by Trollbeads,” she said.
“We will fully utilise social media, work with traditional media and we will work closely with stores to engage their customers with the brand.”
X by Trollbeads will arrive in “50 boutiques nationwide” at the end of this month (September).