Saint Laurent has followed in the footsteps of other luxury fashion houses by venturing into the fine jewellery market with its debut collection, crafted from 18K gold, diamonds, and carefully selected precious materials. The collection comprises an array of pieces, including rings, bracelets, cuffs, necklaces, and earrings, all of which showcase the brand’s signature motifs, such as the Maillon and Cassandre designs.
According to the brand, the collection embodies an “essential” quality and features timeless designs that can adapt to any season or trend. The price range for the collection varies from €690 for a ring to €45,000 for a yellow gold oversized chain bracelet. The pieces will be available in Saint Laurent’s boutiques in Saint-Germain-des-Prés and Rive Droite in Paris, Monaco and Saint-Tropez stores, as well as select flagship stores worldwide.
Saint Laurent states that the new line captures the forward-thinking outlook and the precise Parisian excellence that defines the brand. The collection is already available on Saint Laurent’s online store, and the talented German photographer Juergen Teller photographed the launch campaign.
The move by Saint Laurent is in line with the growing trend among luxury fashion brands to expand into the fine jewelry market, such as Chanel, Dior, and Louis Vuitton. This expansion allows the brand to provide a broader range of products to its discerning clientele while remaining true to its signature aesthetic.
The Saint Laurent fine jewellery collection underscores the brand’s dedication to quality materials, exceptional craftsmanship, and innovation, making it appealing to fashion-savvy consumers who are seeking sophisticated and adaptable pieces. With its iconic motifs and timeless designs, the collection is a natural extension of the brand’s heritage and is sure to be a success among its loyal followers.
Explore the fine jewellery collection here.