Princess Mary cuts Ole Lynggaard ribbon

Denmark's Crown Princess Mary officially opened Ole Lynggaard Copenhagen's first Australian flagship boutique in Sydney.

Denmark’s Crown Princess Mary officially opened Ole Lynggaard Copenhagen’s first Australian flagship boutique in Sydney.

The princess cut the ribbon outside the store in front of Ole Lynggard CEO Soren Lynggaard, designer and creative director Charlotte Lynggaard and CCO Michel Normann as well as editors from top fashion and lifestyle publications.

The luxurious Sydney boutique joins Ole Lynggaard Copenhagen’s existing flagship stores (two in Copenhagen and one in Stockholm) and is a significant strategic move for the company which plans to open further stand-alone stores in the near future.

Soren Lynggaard said the company plans to expand further “in countries such as Australia without compromising on exclusivity”.

“There has been an increase demand and popularity in the brand’s products here and Australia represents the type of market for a flagship store”.

He said the interior of the new flagship store, which was designed and executed by Charlotte Lynggaard, is “a world apart” from traditional jewellery flagship stores, with a focus “on inviting customers to experience the luxury universe of Ole Lynggaard Copenhagen through its Scandinavian meets minimalist Japanese-inspired décor”.

Ole Lynggaard Australia and New Zealand manager Kamilla van Der Velde said the store’s opening is a fitting finale for the brand’s 50th anniversary year.

“2013 is a very significant and exciting milestone for Ole Lynggaard,” she said.

“This year is our 50 year anniversary and we can proudly say that we are now one of northern Europe’s biggest jewellery houses with substantial growth all over Europe and Australia as well as in parts of Asia.”

She said she is confident that the opening of the Sydney flagship will further increase the brand’s sales in Australia and New Zealand.

 “Ole Lynggaard has already had exceptional success among retailers and consumers since launching here in 2009.

“Our success is based on our close partnership with our retailers who share and understand high quality jewellery and how to sell a luxury brand.

“Our strategy is focused on developing exclusive distribution of our jewellery to only a limited number of stockists.

“We look for retailers who understand the craftsmanship and selling a timeless high-end luxury brand and people we can work in close cooperation with in the long-term.

Further reading: