Written by Reanne Chidiac
There are few jewellery brands that can boast a unique aesthetic quite like Lloyd Steven Jewellery can. Lloyd Steven Jewellery is a name that stands for more than luxury alone. It’s a young brand that embodies creative craftsmanship, personal expression, and a deep commitment to delivering something truly unique. It was founded in 2019 by Lloyd Steven, Sydney’s own creative whose career has spanned various design industries across the US, London and Australia. His design ethos is informed by his experiences with Australian skate culture, the Parisian fashion scene and the running of his creative studio in Manhattan.
A brief glance at the Lloyd Steven World online content will prove within seconds that Steven isn’t a designer with traditional inclinations. His designs feature asymmetrical wavering lines reminiscent of an attempt at drawing with your less dominant hand. Popular initial pendants are barely legible but dripping with lush curves. You know his bespoke nameplates say something but you’re not entirely sure what. Equally charming are the flower motifs that adorn his silver and gold rings, featuring bulbous inlays with deep borders that recall the outline of a child’s unrefined drawing.
Every piece designed by Lloyd Steven Jewellery is a testament to his vision and expertise. What sets this brand apart is its ability to merge age-old techniques with cutting-edge design, ensuring that each item is not only timeless but also fresh, fun and innovative. With a focus on personalisation, every creation reflects the wearer’s personality and style. Whether it’s a custom-designed pendant or a unique set of grillz in keeping with US street culture, Steven ensures that each piece is as one-of-a-kind as the person wearing it. It’s with his online platforms that Steven tells his brand story and sustains its connection to clientele. To connect with a global audience, Lloyd Steven Jewellery maintains an active online presence on Instagram and TikTok, showcasing the latest designs, behind the-scenes processes, and client testimonials. The brand’s aesthetic extends to the website, which opens with animated objects sliding down the screen. These platforms serve as a testament to the brand’s dedication to engaging with its community, namely young adults, while sharing the artistry behind each piece to display its trustworthy Australian-made quality.
Lloyd Steven Jewellery stands as a beacon of individuality in an industry where jewellery can often feel mass-produced and monotonous. Through a harmonious blend of traditional craftsmanship and modern design, the brand continues to create pieces that are not only aesthetically trending but also deeply personal. Steven’s work is pure artistic expression, an exemplification of the fresh design favoured by young trend-setters foregoing jewellery tradition.
