In the world of coloured diamonds, LJ West stands as a distinguished player in the jewellery industry. Known for its expertise and innovation in the industry, LJ West has become a shining example of success, with a reputation for unparalleled excellence.
At the heart of LJ West’s success is an unwavering commitment to coloured diamonds. William Gant, the managing director of its Australian sector, highlights the fundamental difference that sets these rare gemstones apart from their colourless counterparts—rarity and beauty, which is what LJ West’s diamonds have. Coloured diamonds are rare, and this inherent scarcity, combined with their undeniable beauty, ensures a consistent and robust demand.
LJ West’s dedication to understanding market trends and the preferences of its clientele is a cornerstone of its success. “We are actively involved in the trade for rare natural coloured diamonds through our offices in the US, Hong Kong, Australia and now the UK, and continually monitor auctions around the world. We also experiment with colour combinations in our jewellery to see what works best. Through actual sales data and from dialogue with our long-term customers and suppliers, we [can] assess global and regional demand trends,” William says.
Selling coloured diamonds is not merely a transaction for LJ West—it’s about building relationships. The intricate variations in coloured diamonds often create confusion for newcomers to the market. This is where LJ West’s commitment to integrity, expertise, and a range of high-quality diamonds comes into play. LJ West aims to educate and instil confidence in its clients, ensuring they understand the rarity and value of these extraordinary gemstones.
“For every sale that we make, we guarantee that the goods that we are supplying are legitimately sourced and conflict-free to the best of our knowledge. This means that we require our suppliers to the extent that it is possible to provide the same assurances. For the outsourced manufacture of our fine jewellery, we seek assurances from the manufacturers that they engage in responsible practices such as [regarding] ethical sourcing and human rights,” William adds.
LJ West Australia, under the leadership of William Gant, demonstrates excellence in the world of coloured diamonds. Its unwavering dedication to rarity, market knowledge, and relationship-building has solidified its position as a trailblazer in the industry, and its future in the vibrant world of coloured diamonds seems destined for continued brilliance.