The world of jewellery is known for its unique and beautiful pieces, each with its own story of creation. In this world, Australian jewellery is particularly noteworthy, reflecting the country’s cultural heritage and natural beauty. Sams Group’s brand, Sapphire Dreams is a leading figure in this scene, embodying the essence of Australian style and creativity. It is founded on the stunning beauty of Australian sapphires, and its designs beautifully capture the spirit of Australia’s landscapes and cultural richness.
At the heart of Sapphire Dreams lies a profound admiration for Australia’s natural wonders. Sams Group, chief executive officer Steve Der Bedrossian shares that the idea behind establishing Sapphire Dreams was to showcase the diverse landscapes of Australia through its sapphires. “We take great pride in branding and exclusively working with Australian sapphires, featuring them in unique jewellery designs. Sapphire Dreams is centred around celebrating Australian products and the finest quality designs, reflected in our exquisite jewellery collection,” he says.
What sets Sapphire Dreams apart is its ability to infuse each jewellery piece with narratives conveying Australian sapphires’ significance. Every design reflects the gemstones’ rich history and symbolism through meticulous craftsmanship and attention to detail. From engagement rings symbolising commitment to collections inspired by Australia’s natural history, Sapphire Dreams creates jewellery pieces that resonate with emotional and sentimental values, transcending mere adornment.
Sustainability lies at the core of Sapphire Dreams’ ethos. Der Bedrossian emphasises the brand’s commitment to ethical sourcing, ensuring that every sapphire is 100 percent Australian and mined following strict environmental and ethical guidelines. By nurturing long-standing relationships with reputable mines and gemmologists, Sapphire Dreams guarantees the authenticity of its products and supports the sustainable practices of the Australian sapphire mining industry.
Innovation is key to Sapphire Dreams’ journey. By matching classic influences with modern aesthetics, the brand continues to redefine conventional jewellery aesthetics, appealing to a diverse demographic. With designs that evolve with cultural shifts while staying true to its roots, Sapphire Dreams remains at the forefront of the industry, offering jewellery that transcends time and trends.
As Sapphire Dreams prepares to showcase its collection at the prestigious JCK Show in Las Vegas this year, the brand sets its sights on expanding the global appreciation and recognition of Australian sapphires. With ambitions to become the world’s leading Australian sapphire jewellery provider, Der Bedrossian aims to elevate the status of Australian gemstones on the global stage, captivating audiences with its unparalleled craftsmanship and commitment to authenticity.
Sapphire Dreams is more than just a jewellery brand. It tells stories of Australia’s natural beauty and cultural heritage through its commitment to sustainability and storytelling. As the brand expands its reach, it continues to excel, showcasing the brilliance of Australian sapphires to the world.
