The Allure and Market Dynamics of Tanzanite

Insights from George Palos of Facets Australia Tanzanite’s Unique Appeal Tanzanite, with its mesmerising blend of blue and purple hues, captivates gem enthusiasts worldwide. George Palos, of Facets Australia, attributes this allure to several factors. “Tanzanite’s colour is one of the most beautiful blends of both blue and purple, closely resembling the ‘Kashmir’ Sapphire at Read more…

Written by Jewellery World

Insights from George Palos of Facets Australia

Tanzanite’s Unique Appeal
Tanzanite, with its mesmerising blend of blue and purple hues, captivates gem enthusiasts worldwide. George Palos, of Facets Australia, attributes this allure to several factors. “Tanzanite’s colour is one of the most beautiful blends of both blue and purple, closely resembling the ‘Kashmir’ Sapphire at a fraction of the cost,” he explains. The gemstone’s exclusivity, being sourced only from Tanzania, adds to its mystique. Additionally, extensive promotion by high-profile brands like Tiffany’s and endorsements from celebrities such as Elizabeth Taylor have significantly enhanced its desirability.

Marquise cut tanzanite and diamond sold on Christie’s in 2019 & Brilliant Earth Floating Solitaire Tanzanite Pendant


Colour and Clarity Influences
Tanzanite’s vibrant colour is typically achieved through heat treatment. “While unheated Tanzanite exists, it is quite rare,” Palos notes. In its natural
state, the gemstone often contains a mix of pink, yellow, and blue, resulting in a brownish appearance. Heating the stone at modest temperatures eliminates these colours, leaving a dominant blue hue. Furthermore, because Tanzanite is usually heated post-cutting, the market predominantly features loupe-clean stones. “Inclusions often cause stones to break during heating, ensuring that only the cleanest stones make it to market,” says Palos.

Shifting Demand and Market Trends
The demand for Tanzanite has fluctuated significantly over the years, largely influenced by changes in export laws imposed by the Tanzanian government. This has caused supply chain disruptions and price fluctuations. Despite these variations, Palos observes, “Tanzanite’s price variations are modest compared to many other gems, maintaining a stable price point over time.”

Certification and Quality Standards
Unlike many other gemstones, Tanzanite lacks a standardised certification system. Terms like A, AA, and AAA are commonly used to describe colour intensity but are not industry standards. “These terms can be helpful but vary from supplier to supplier,” Palos explains. While synthetic Tanzanite does not exist, only imitations do, making certification by a competent laboratory or trusted source essential for authenticity.

Tanzanite Crystal, Merelani Hills, Lelatema Mountains, Simanjiro
District, Manyara Region, Tanzania. Photo from Sotheby

Market Trends
Tanzanite is currently experiencing an upward trajectory in price, with fine material still available, though somewhat elusive. Palos attributes this to a lack of attention to cut quality by most manufacturers. “Tanzanite is often criticised as fragile, but this is usually due to poor cutting,” he says. When properly cut, the stone’s durability increases significantly, allowing it to be enjoyed for generations with proper care.

Pricing Comparison
Tanzanite remains one of the few gemstones that has not seen a dramatic increase in value over recent years. “Supply is consistent, and demand has not experienced the significant changes seen with other stones,” Palos remarks, making it an attractive option for both collectors and jewellery enthusiasts.

A Bright Future for Tanzanite
With its unparalleled beauty and relatively stable market value, Tanzanite continues to be a highly sought-after gemstone. As George Palos aptly summarises, “Tanzanite’s unique appeal, coupled with its stability in pricing, ensures its place as a cherished gemstone in the world of fine jewellery.”

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