A Christmas tree made entirely of blue boxes and Hailey Bieber as a glamorous host feature in Tiffany’s holiday campaign video which celebrates a collaboration with the Andy Warhol Foundation.
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Shot by Mario Sorrenti, the film pays homage to Andy Warhol and his iconic downtown Factory, a studio famed for the legendary parties the artist hosted there in the 1960s. Hailey Bieber wears a low cut dress, a dazzling array of diamonds and hands out blue boxes decorated with red ribbon.
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The jewellery brand has a long history of collaboration with Andy Warhol and, alongside the film, the brand will offer special in store items celebrating the campaign.
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Tiffany has announced that proceeds will help fund the Andy Warhol Foundation, which funds contemporary art projects globally. The Foundation has given USD $275 million in grants to arts organisations over the years.