A Christmas tree made entirely of blue boxes and Hailey Bieber as a glamorous host feature in Tiffany’s holiday campaign video which celebrates a collaboration with the Andy Warhol Foundation.
Shot by Mario Sorrenti, the film pays homage to Andy Warhol and his iconic downtown Factory, a studio famed for the legendary parties the artist hosted there in the 1960s. Hailey Bieber wears a low cut dress, a dazzling array of diamonds and hands out blue boxes decorated with red ribbon.
The jewellery brand has a long history of collaboration with Andy Warhol and, alongside the film, the brand will offer special in store items celebrating the campaign.
Tiffany has announced that proceeds will help fund the Andy Warhol Foundation, which funds contemporary art projects globally. The Foundation has given USD $275 million in grants to arts organisations over the years.