‘Lose Yourself in Love’, is the name of the latest Tiffany campaign with superstar Beyoncé. It’s described as ‘a fiercely elegant homage to the joy of being one’s unapologetic self.’
As part of the campaign, Beyoncé models some of the brand’s most iconic collections as well as its latest designs. A custom Tiffany HardWear necklace was also created especially for Beyoncé. Tiffany & Co. first teamed up with Beyoncé and Jay-Z in April last year with the launch of the ‘About Love’ campaign. That campaign was accompanied by the ‘About Love’ film, created by acclaimed director Emmanuel Adjei and featuring a musical performance of the classic song Moon River reimagined with vocals by Beyoncé.
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