Tag Heuer

TAG Heuer adds a wellness app to its luxury connected watch

The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy…

Naomi Osaka – A new brand ambassador for Tag Heuer

The Swiss luxury watch brand has announced the signing of Naomi Osaka as a brand ambassador. Osaka is not only…

Cara Delevingne joins TAG family

English model Cara Delevingne is the latest celebrity to be named as a TAG Heuer ambassador.

TAG Heuer takes on marathons

As part of its new strategic direction, TAG Heuer is entering the world of sports marathons as a partner and…

TAG turns electric

TAG Heuer has joined forces with the world's first-ever electric car open championship, the FIA Formula E Championship.

Tag Heuer partners with Dempsey

More than 40 years after Steve McQueen starred in the race classic Le Mans with a Heuer Monaco chronograph on…

Ronaldo signs up with TAG Heuer

TAG Heuer has signed up football superstar Cristiano Ronaldo to a long-term partnership as a brand ambassador.

Tag opens flagship in Brisbane

TAG Heuer has opened a flagship store in Brisbane's MacArthur Central shopping complex.

Tag takes top prize in Geneva

The TAG Heuer Mikrogirder has won this yea's Aiguille d'Or - the top prize at this year's Grand Prix de…

Celebrity sells

Jenny Berich discovers that celebrities are the best sales people for many watch and jewellery brands.

TAG reinvents the regulator

TAG Heuer has overturned three centuries of watchmaking conventions to create a totally new mechanical regulator in its latest concept…

Tag Heuer opens in Melbourne

The largest Tag Heuer boutique in the world has officially opened for trading in Melbourne's Collins Street.