TAG Heuer CEO Jean Claude-Biver and new brand ambassador Cara Delevingne
Delevingne’s ambassadorship was officially announced at a party for 150 journalists and VIPs in the Salle Melpomène room in the Ecole des Beaux Arts de Paris.
Presenting Delevingne with a TAG Heuer Formula One steel and white ceramic chronograph set with diamonds, TAG Heuer CEO Jean-Claude Biver said he was delighted to welcome the 22-year-old ‘It girl’ into the TAG Heuer family.
“This is always a very solemn moment,” he said.
“The TAG Heuer family is not just an idea, it is a team, with true team spirit.
“We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.
“She is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure.
“She perfectly embodies the core values of the Swiss brand.”