Swarovski names Bella Hadid as brand ambassador

Jewellery house Swarovski have present their new collection with a campaign staring supermodel Bella Hadid. The new campaign celebrates the…

Bling still rocks at Virtual Emmy Awards

The Emmy Awards might have been a virtual event this year, but this just meant the jewellery had to be…

Emma Watson joins board of Kering

Actor and activist Emma Watson has joined the board of directors at Kering, the luxury goods group that owns Boucheron,…

Celebrity sells

Jenny Berich discovers that celebrities are the best sales people for many watch and jewellery brands.