I.N.O.X. Birth of a success story

The 130th anniversary of Victorinox is celebrated with a timepiece echoing the unique values of the famous Swiss Army knife: authentic, robust and reliable in…
Victorinox Swiss Army INOX on black strap, rrp $725, Lion Brands Australia  03) 9572 9820

The cornerstone of this success is I.N.O.X.’s unparalleled strength. Designed to withstand unusual levels of stress, it has undergone and passed with flying colors a battery of 130 ruthless tests that far exceed the normal certification standards of the Swiss watch industry. Unusual resistance tests were developed specifically for the I.N.O.X., and no fewer than 421 prototypes were sacrificed to ensure that it could achieve and surpass the desired objectives for strength and solidity.

Victorinox Swiss Army INOX on blue strap rrp $725

After four years of development and testing, the final result: a Swiss Made stainless steel watch that is second to none. In parallel, Victorinox Swiss Army, the watch division of Victorinox, launched a “Firefighters for Life” campaign by becoming a partner of the world-famous Fire Department of New York City Foundation (FDNY), and the fire department of the city of Ibach, the town in the Swiss canton of Schwyz where Victorinox is headquartered. The campaign launch was celebrated on both sides of the Atlantic with two unique I.N.O.X. and “Firefighters for Life” events held in Ibach and New York, with more than 70 international journalists and 250 bloggers from around the world in attendance.

Victorinox Swiss Army INOX on khaki strap, rrp $725, Lion Brands Australia  03) 9572 9820

Twenty-five international events ensued across the planet, from Guatemala to the Philippines, via Rio de Janeiro and Copenhagen heralding the arrival of this new icon of Swiss industrial know-how.

Case Reinforced case in stainless steel (43mm)
Scratch-resistant sapphire crystal with triple anti-reflection treatment
Water resistant to 200 meters (20 ATM / 660 feet)
Removable black silicone and nylon bumper
Screwed-on stainless-steel caseback
Dials Black dial, black rubber strap and straps Khaki green dial, khaki green rubber strap
Stamped indexes + luminescent hour and minute hands
Military time on the flange
Date window at 4:30
Movement Swiss-made Ronda 715
Available Now
RRP – $725.00
Contact – Lion Brands Australia
Phone: (03) 9572 9820
website: www.lionbrandsaustralia.com.au

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