It’s the third jewellery and junk campaign run by McDonald’s Netherlands. The ‘Litter & Glamour’ campaign joins last year’s ‘You Bin It, You Win It’ and 2020’s ‘Trash Dance’ campaigns in encouraging customers to toss their rubbish – and their recycling – in the appropriate bin.
The competition goes like this: all 258 of the Netherland’s McDonald restaurants ran a promotional golden garbage bin throughout August and September. At a secret time and date, a notary in each restaurant identified a customer using the bin at that precise moment. That person then won one of the seven prizes.
And the prizes? Jewellery that looks like Maccas trash – from an old French fry box to a crumpled classic McDonald’s coffee cup. All in 14k gold in earrings, rings, necklaces and pins.
Of all the Macky D restaurants globally, restaurants in the Netherlands are the most sustainable in terms of rubbish. Currently, 91 percent of product packaging there is made from renewable, recycled or certified materials. The aim is to raise that to 100 percent by 2025.
In a press release, McDonald’s Netherlands said they need the help of their guests to achieve that and they see “beautiful jewellery as a reward for properly disposing of waste!”
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