Thomas Sabo celebrated the launch of its Spring/Summer 2013 collections with a party for around 100 Australian fashion and lifestyle journalists and a handful of celebrity guests in the L’Aqua Gold Room at Sydney’s Cockle Bay Wharf last week.
Traditionally crafted in sterling silver, the brand’s popular Glam & Soul collection for women has been revamped with 18 carat yellow and rose gold plating.
Entitled Golden Silver, the new collection is inspired by the designs and colours of Moorish culture and includes warm-coloured elements such as “drop-shaped arabesques, intensive bright turquoise and golden yellow suns fromthe One Thousand and One Nights”.
Journalists at the event had the opportunity to view the new collection as well as the accompanying advertising campaign featuring British model and style icon Poppy Delevingne.
Phil Edwards, the managing director of local Thomas Sabo distributor Duraflex Group Australia, said Devigne, the new global brand ambassador for Thomas Sabo’s women’s Glam & Soul collections, was chosen as the face of the evocative campaign as she perfectly captures the spirit associated with the Golden Silver range with “her youthful twist and seductive charm”.
Duraflex also launched the Thomas Sabo Rebel at Heart men’s collection at the event.
Presented autonomously for the first time, the men’s collection is predominantly crafted from blackened silver and supported by an advertising campaign featuring internationally recognised violin virtuoso, David Garrett.
Edwards said Garrett was a huge jewellery fan and a role model for men’s jewellery as he demonstrates the courage to experiment with exceptional styles and accessories.
Nonetheless he stressed that although the Rebel at Heart collection was created for “the rebellious gentleman” it included numerous unisex items of jewellery.