Scuderia Ferrari races into Oz

GDL Accessories has added the newly launched Scuderia Ferrari watch brand to its portfolio.

GDL Accessories has added the newly launched Scuderia Ferrari watch brand to its portfolio.

The Queensland-based wholesaler will officially introduce the Ferrari racing team brand, which was launched internationally by the Movado Group at Baselworld in April, to the Australian market at Sydney’s International Jewellery Fair in September.

GDL Accessories marketing executive Melinda Carey said the Scuderia Ferrari watch collection is comprised of “bright, compelling, identifiable watch designs that take their inspiration from Scuderia Ferrari’s revered racing team and single-seaters”.

“Paying bold tribute to the Ferrari racing team’s signature colour – and emulating Scuderia Ferrari’s pioneering footsteps in technological innovation  –  Scuderia  Ferrari  timepieces  have  super  luminous  red  dial accents to enhance readability in low-light conditions.”

In addition, she said, the brand’s impactful collection names – Pit Crew, Lap Time, Race Day, Paddock, Scuderia, and Heritage – capture the ‘straight to the racetrack’ brand DNA and “conjure the thrill of powerful Ferrari Grand Prix single-seaters moving dynamically through the sharp turns on the Fiorano Circuit”.

“Scuderia Ferrari brings a sporting edge to our portfolio of brands and complements our other luxury fashion brands by creating a unique and unforgettable consumer experience based on its racing heritage, track performance and Italian pedigree,” she said.

The target market for the brand is “18-44-year-old males who are enthusiasts of Ferrari, F1 and motorsport and who appreciate and respect the Ferrari brand attributes”.

GDL Accessories plans to launch over 50 styles into the local market this year including the Scuderia Ferrari Gran Premio Worldtime Limited Edition Automatic, which will debut in a special issue of 100 numbered pieces.

Powered by a self-winding mechanical Dubois-Dépraz 201 movement, the Grand Premio is designed with a time zone display featuring Ferrari’s homeland headquarters in Maranello and seven Grand Prix race locations – Barcelona, Abu Dhabi, Sepang, Shanghai, Yeongam, Melbourne and Sao Paulo.

Carey said two of the limited edition watches arrive in Australia with a recommended retail price of $1999 – the other models will have price points ranging from $170 to $649.

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