International Brand Distributors is targeting ‘toddlers to teenagers’ with its latest brand acquisition – Lily & Lotty.
IBD managing director Hannes Coetsee said he decided to take on the distributorship of the two-year-old UK brand as he believed the Australian market needed a brand that “spans a demographic from toddlers to teenagers”.
Founded by husband-and-wife team Graham and Carole Stock in the UK in 2011, Lily &Lotty scooped the award for Best Jewellery Collection at the Company of Master Jewellers (CMJ) trade buying event in March this year and has since been purchased by IBB London.
There are two main collections in the brand – Lily & Lotty and Lily & Lotty for Girls.
Each piece in both collections is crafted from rhodium-plated sterling silver and set with a diamond accent, and packaged in the brand’s turquoise signature packaging (a plush satin pouch, soft polishing cloth, ribbon-tied gift box and a gift bag).
Coetsee said Lily & Lotty fits well in IBD’s other brand, Ti Sento, as is caters for a younger market although there is a slight overlap with the teenage market.
He said there are currently 151 designs in the collection but that is set to expand with the brand’s new ownership.
Local retail prices will range from $69 to $249.
Average prices for pieces in the adults’ collection will be $140 and the average prices for pieces in the girls’ collection will be $95.