Scanlan takes on Trollbeads

RJ Scanlan has been appointed the new distributor of Trollbeads in Australia and New Zealand.
Posted in News

RJ Scanlan has been appointed the new distributor of Trollbeads in Australia and New Zealand.
 
The Melbourne-based company will officially begin distributing the Danish beaded jewellery collection, which was previously distributed by Webber & Tonkin, in August.
 
RJ Scanlan general manager Stephen Brown said the company is planning to “significantly increase the marketing spend” for Trollbeads to increase the brand’s marketshare.
 
“We believe in the brand; its quality, its dedication to design, its point of difference with ‘every bead has a story’ and its marketing and POS imagery,” he said.
 
“The 2011 Trollbeads advertising images are so memorable we believe they will have great impact and brand recall with consumers, so a major part of our budget will be on magazine advertising.”
 
Trollbeads started life as ‘Troldekugler’ in 1976 in a small jeweller’s store in Copenhagen.

Today the company employs “more than 50 talented designers” and exports its beads around the world.

 

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