Iconic Jewellery has signed on Brisbane Bronco Ben Hannant as the new ambassador for its Legacy New York jewellery brand.
Announcing the partnership, Iconic Jewellery director Bella Kennedy said that although Hannant has a had a stellar career on the football field it was his off-field achievements as a devoted family man that had led the company to believe that he would be “the perfect synergy” for the brand.
“He is a strong role model for future generations and he is clearly a devoted dad and has a strong connection with his family which is everything the Legacy New York label embodies,” she said.
Meanwhile, Hannant said he “feels strongly” about being associated with Legacy New York and portraying the sporty yet sophisticated message the brand wants to convey.
“Jewellery is an expression of who you are and the Legacy New York pieces are both stylish in appearance, yet tell a story about connecting to family which I admire and support.”