Hong Kong movie star Sean Lau has taken on the role of global brand ambassador for Swiss watchmaker Frédérique Constant.
Lau has already completed photo shooting for his inaugural Frédérique Constant advertising campaign and “a close collaboration” between the two parties is expected “in the coming future”.
The campaign, which sees him wearing the company’s new Slimline Moonphase Manufacture, will be launched globally across a variety of media platforms this month.
Announcing Lau’s appointment in a press statement, Frédérique Constant said the company is honoured “to join hands with Sean to embody the brand spirit and value”.
“From television drama to movie, the desire and aspirations of seeking perfection never stops in Sean’s mind.
“It takes him to a higher level at every milestone and makes him stand out under the spotlight.
“All his performances as a leading role (in C’est la Vie, Mon Cherie in 1994, Lost in Time in 2003, My Name is Fame in 2006, Life Without Principle in 2011, etc) are profoundly appealing to a broad audience, and extensively endorsed by the discerning professionals in the movie industry.”
Lau said he looking forward to working closely with Frédérique Constant and conveying “the brand value to the world”.
“Frédérique Constant concentrates in every detail and makes no compromises in terms of quality, which is the attitude I appreciate most.”