New jewellery supplier Vida Australia is celebrating its success as a jewellery sponsor at this year’s Miss Tourism Australia awards.
Under the sponsorship agreement, Vida provided a piece of jewellery – a yellow gold pendant featuring a Tigers Eye with a wraparound gold and diamond overlay – to the winner, Sarah Czarnuch.
According to Vida managing director Liza Chohaili, the pendant was chosen as “the Tigers Eye represents Australia’s wide brown land while the multi-diamond with gold overlay is a tribute to Australia’s diverse cultures coming together”.
She said the pendant attracted a lot of positive attention at this month’s crowning event in Sydney where Ms Czarnuch beat 18 other contestants for the crown.
“Sarah Czarnuch loved the pendant and felt like a princess wearing it,” she said.
Jeni Langanke from Jewels Australia Marketing (the company that brokered the sponsorship agreement) said the Miss Tourism pageant provides “a unique opportunity to showcase Vida Australia with a multitude of events scheduled every year”.
“The exposure will benefit Vida Australia retailers who also get the opportunity to host Miss Tourism Australia in-store at VIP events and to attend Miss Tourism Australia events in their region.”
Langanke said pageant director Deborah Miller approached her to find a jewellery sponsor for Miss Tourism Australia following her “successful pairing of Hearts On Fire Diamonds with the Miss Universe Australia pageant”.
“The Miss Tourism pageant wanted a Gold brand using ‘real’ stones and designs that could represent Australia’s spirit and creativity,” she said.
Vida Australia launched in September at the JAA International Jewellery Fair in Sydney to “a better than expected reception” and “an invitation to become a Nationwide preferred supplier”.
The company is the distributor of Vida Jewellery – 9, 14 and 18 carat gold jewellery set with natural diamonds and gemstones – in Australasia and Fiji.