Ice-Watch has teamed up with Queensland Rugby for the 2014 and 2015 Super Rugby seasons.
The new partnership will see Ice-Watch become the official watch and timing partner of the Reds with a strong branding presence at Suncorp Stadium for Queensland Reds Super Rugby home games.
St.George Queensland Reds head coach Richard Graham and his coaching staff will also carry the Ice-Watch brand on their apparel during the 2014 and 2015 Super Rugby seasons.
Ice-Watch Australasia CEO Larry Porter said he is looking forward to the developing partnership.
“We are very excited about our partnership as Queensland represents one of our largest markets.
“The Reds are a highly successful and youthful franchise, with a large and loyal following fan base throughout Queensland.
“Our two brands are closely aligned and we look forward to being part of the Reds success under Richard Graham.”
As part of the partnership, Ice-Watch has two Queensland Reds branded watches which will be exclusively available to 2014 Reds members for a limited time.
Queensland Rugby chief commercial officer Daniel Herbert said he was pleased that Ice-Watch had partnered with Queensland Rugby.
“This is Ice-Watch’s first foray into Australian sports and we’re pleased they’ve chosen Queensland Rugby,” he said.
“Ice-Watch has over 4 million Facebook fans and speaks to young people everywhere.
“This youth market is important to us as we look to win hearts and minds.”