Forevermark on track for global dominance

De Beers' five-year-old diamond brand, Forevermark, has reported 'a strong year of growth' driven predominantly by continued consumer demand in China, the US, India and…
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De Beers’ five-year-old diamond brand, Forevermark, has reported “a strong year of growth” driven predominantly by continued consumer demand in China, the US, India and Japan.
The number of stores selling Forevermark diamonds increased by almost 40 per cent in 2013 while the brand’s licensee program saw launches in Australia, Brunei, Kuwait and producer country, Namibia.
Forevermark CEO Stephen Lussier said Forevermark is now “fully established as a globally recognised brand with presence in over 1300 retail outlets across 12 major markets”.
Attributing Forevermark’s “ongoing success” to the strength of the brand’s positioning, he said “our promise, underpinned by the individual inscription on every Forevermark diamond, sets us apart.
“With Forevermark you get a beautiful diamond of exceptional quality from a brand with strong integrity values. These are assurances which we know today’s consumers are looking for.”
Lussier said the brand had ambitious plans for 2014 and beyond.
“We are excited about the year ahead; increasing distribution in our core markets and expanding into new markets remain our priorities.
“We are in very strong position to realise our goal to become the world’s leading diamond brand.”
Daniel Storch, managing director of Storch & Co, the local distributor of Forevermark, echoed Lussier’s sentiments in regards to the brand’s future.
He said that although the brand is still in its early days in Australia it is “doing well” as his company has partnered with “exceptional jewellers”  − Musson Jewellers (Sydney city and Chatswood), Percy Marks (Sydney city) and Diamonds International (Brisbane city, Carindale and Chermside)
“Whilst Forevermark is highly established globally, we are focused on familiarising Australians with the brand and I think we’re really on track with that.
He said Storch & Co would “selectively approach a small number of stores” this year to expand its initial retail base.
The company will also “work with retailers to advertise Forevermark across radio, print, television, cinema, online (including ‘search’), newsletters and Facebook”.
* Pictured above is Storch & Co managing director Daniel Storch

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