Forevermark goes online

Forevermark, the new diamond marketing brand of De Beers, has launched its own consumer website.
Forevermark, the new diamond marketing brand of De Beers, has launched its own consumer website –
The website’s features include information and video on the ‘Forevermark Story’, a ‘Find a Jeweller’ feature and ‘Register My Diamond’ facility as well as video footage of the auction of the world’s largest Forevermark diamonds –  the102.7 and 70.87 carat Ponahalo diamonds.
Launching the website, Forevermark CEO Francois Delage said it would be at the forefront of the brand’s integrated marketing strategy as all the brand’s activities “will be reflected on the website in the most immersive and interactive way possible”.
Forevermark worldwide marketing director Dominic Brand said the website would continue to evolve in the months to come.
“For instance, we will shortly be adding individual homepages for each of our jewellery partners so that they can showcase their Forevermark jewellery designs and give store location and event details,” he said.
According to De Beers, each Forevermark diamond “comes with a promise over and above the 4Cs – a promise that not only gives assurances of quality but also assurances of integrity (as) each Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey”.
Each Forevermark diamond is inscribed with the Forevermark icon and a unique identification number on its table facet. Invisible to the naked eye, the inscription is 1/20th of a micron deep and “can only be seen using a special Forevermark viewer which can be found in authorised Forevermark jewellers”.