Announcing the milestone, Forevermark CEO Stephen Lussier said it was “a significant day in Forevermark’s young history”.
“Inscribing 1,000,000 Forevermark diamonds in the six years since launch is a huge achievement and is testament to the appeal of the brand amongst a growing number of consumers.”
According to De Beers, less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond as “they are carefully selected from sources committed to high business, social and environmental standards and crafted by only a handful of master craftsmen”.
Each Forevermark diamond is inscribed with an icon and individual number which is invisible to the naked eye (it is only 1/20th of a micron deep) but can be seen using a Forevermark viewer in authorised stores.
Lussier said Forevermark is now “fully established as a globally recognised brand with a presence in over 1300 retail outlets across 12 major markets”.
Attributing Forevermark’s “ongoing success” to the strength of the brand’s positioning, he said “our promise, underpinned by the individual inscription on every Forevermark diamond, sets us apart”.
Lussier said the brand had ambitious plans for 2014 and beyond.
“We are excited about the year ahead; increasing distribution in our core markets and expanding into new markets remain our priorities. We are in very strong position to realise our goal to become the world’s leading diamond brand.”
Forevermark has been distributed in Australia by Storch & Co since late last year and is now available at “selected jewellers” including Diamonds International in Brisbane and Musson and Percy Marks in Sydney.