De Beers appoint Sally Morrison director for natural diamonds

Sally Morrison will hand over her responsibilities as Lightbox Jewellery’s chief marketing officer over the coming months and return to natural diamonds as De Beers…

“I started my jewellery career with A Diamond is Forever and it’s great to be back,” said Sally Morrison in a statement. “De
Beers Group has always been the leading voice for natural diamonds and their unique ability to signify life’s most important
moments. While the next months will doubtless be challenging for all of us, I’m looking forward to finding new and engaging ways to bring this most precious of gems to consumers.

Sally Morrison – De Beers

Meanwhile, I am very proud of what’s been achieved so far with Lightbox and look forward to watching the brand’s continued success.” The role Sally moves into was created earlier this year and will focus on media, trade and designer outreach for natural diamonds, with a particular focus on the US market.

“With so many people being separated from their loved ones in recent months, diamonds will play a more important role than ever in helping celebrate the connections that are so important in our lives,” said Stephen Lussier, executive vice president of consumer and brands, De Beers Group. “I’m therefore delighted that Sally will be bringing her vast experience in PR, marketing and the US diamond industry to the team.”

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