Chamilia Australia has launched a limited edition ‘Wish’ bead to raise money for Make-A-Wish.
Made from sterling silver and adorned with electric blue Swarovski crystal elements, the new bead will retail for $75 with $20 from each sale being donated to the charity.
Make-A-Wish is a charity with a single purpose – “to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy”.
Chamilia marketing executive Natalie Flynn said Make-A-Wish Australia has granted wishes to over 7000 children since its launch in 1985.
“With over 500 wishes currently waiting, Chamilia wants to do their part in helping make wishes come true this Christmas by donating a minimum of $14,550 to Make-A-Wish Australia.”
Flynn said Chamilia was involved with a number of charities globally but until now none specifically within Australia.
“This is one of the main reasons for partnering with Make A Wish – to develop a localised relationship,” she said.