Chamilia, the American personalised jewellery company, is planning to capitalise on “all the opportunities” in the Australian marketplace in the coming year.
Speaking to Jewellery World during his recent visit to Australia, Chamilia president and CEO Michael Paxton said “Chamilia is extremely excited about the opportunity for the brand in the Australia and New Zealand markets and looks forward to capitalising on all the opportunities”.
Paxton, who visited Sydney with company co-founder and designer Killian Rieder, said the company, which opened a wholly-owned subsidiary, Chamilia Australia Holdings, in June, would now be able to “offer greater promotional, advertising and local marketing initiatives” for the brand in Australia and New Zealand.
“Killian and I were very fortunate to be able to visit Sydney and spend time with the Chamilia Australia and New Zealand team and also attend the International Jewellery Fair,” he said.
“It provided a great opportunity to meet existing and new customers and to do some store visits. We believe it is extremely important to understand the markets we operate in and to get out and talk to the locals.”
He added that the company was currently implementing “many exciting initiatives” and was therefore “very optimistic about the future”.
“I recently announced to our organisation that the key to our future growth and success in all markets includes providing superior service and innovation to our retailers and consumers,” he said.
“This strategy will be implemented globally.”