Since our establishment in 1931, the Jewellers Association of Australia (JAA) has steadfastly worked on a national scale to champion and safeguard the interests of both the jewellery industry and its discerning consumers. With a robust membership comprising approximately 650 locations and an impressive median membership duration of 19 years, the JAA actively spans and supports all facets of the jewellery trade—encompassing manufacturing, wholesaling, distribution, and retail.
The JAA takes immense pride in advocating for and promoting the highest standards and ethical practices within the Australian jewellery industry. Each of our members is bound by the JAA Code of Conduct, symbolising their unwavering dedication to the industry, its clientele, and the pursuit of excellence.
Whether you are a manufacturer, wholesaler, distributor, or retailer, the JAA invites you to join a community shaping the jewellery landscape for nearly a century. Be a part of a legacy committed to excellence, ethics, and trust.
In 2024, our mission is embedded in the pursuit of progress within the Australian jewellery industry. We strive to advance the industry by focusing on three core pillars: representation, unity and consumer confidence.
Our vision encapsulates our firm commitment to being the cohesive force that unites the Australian jewellery industry. We aspire to remain the central voice, representing the collective aspirations and concerns of our diverse industry participants.
Our Mission
‘Advancing the Australian jewellery industry through representation, unity and consumer confidence.’
Our Vision
‘To continue to be the united voice of the Australian jewellery industry.’
Core JAA Values
1. We create unity and collaboration through a preparedness to work with all stakeholders for the benefit and progression of the jewellery industry.
2. We lead through representation of the various sectors of the jewellery industry and their interests.
3. We aim to be a reliable and knowledgeable source of education for consumers and the industry.
4. We are driven by our passion for jewellery and business, in turn, fuelling creativity, innovation and determination.
5. We endeavour to demonstrate leadership through our respectful and thoughtful communications and actions.
6. We strive for excellence in quality through the services we provide to the industry and how we represent the jewellery industry’s products.
7. We are committed to ethics by way of demonstrating professionalism, transparency and fairness in our dealings and conduct.
8. We work to build trust, truthfulness and credibility through consistent actions and words.
Discover the benefits that await you as a member of the JAA via our 2024 Membership Prospectus. It is your gateway to a community dedicated to excellence, unity, and growth. Visit jaa.com.au/benefits to elevate your business by becoming a part of the premier association shaping the future of the Australian jewellery industry.
We look forward to connecting with you at the Jewellery Industry Fair, happening 9-10 March at The Timber Yard, Melbourne. Drop by the JAA stand to chat about membership and all things industry.
