Michael Hill is set to unveil its latest flagship store in Melbourne’s iconic Bourke Street, taking residence in the heritage-listed “Doll House” building. The new store promises to deliver a luxurious and immersive shopping experience, extending across two elegant floors, with a particular focus on its dedicated Bridal and Diamond Destination space.
The store’s design has been a collaborative effort between The General Store, Michael Hill’s Head of Store and Brand Experience Philomena Colgan, and Principal Retail Design Architect Paul O’Sullivan. Together, they have created a space that reflects the brand’s philosophy of ‘A Moment to Discover,’ allowing customers to immerse themselves in a world of fine jewellery. With free-flowing spaces that encourage exploration, the store invites visitors to take a break from their everyday routine and rediscover the beauty and craftsmanship synonymous with Michael Hill.
At the heart of the experience is the New Era brand elements, which embody the next chapter of Michael Hill’s storied legacy. The flagship store not only dazzles the eyes but also enchants other senses. Michael Hill has introduced a signature scent, developed in collaboration with Air Aroma, to evoke the serene natural beauty of New Zealand, the brand’s birthplace. “We have thought about not only what you see, but what you feel, hear, and smell,” says Philomena Colgan. “Our immersive signature experience is complete with a custom scent, created to encapsulate the serene natural beauty of New Zealand.” This flagship, along with Michael Hill’s Chadstone destination, represents the pinnacle of the brand’s vision, paying homage to Sir Michael Hill’s passion for fine jewellery and Lady Christine’s legacy of storytelling through window displays. The new store captures this legacy while looking ahead to the future, ensuring that Michael Hill continues to be a leader in both craftsmanship and customer experience.
To celebrate the grand opening, Michael Hill hosted an event on Saturday, 26 October. The first 100 customers who make a purchase will receive a Kora Hand Cream gift, and all visitors can enjoy complimentary iced matcha and cookies while exploring the stunning new space.
The Bourke Street flagship is a modern representation of Michael Hill’s commitment to creating immersive, luxurious experiences for its customers, making it a must-visit destination for jewellery lovers in Melbourne.
