How does Ellendale Diamonds continue to innovate in sourcing and design?
At Ellendale Diamonds, we prioritise sourcing premium Australian precious stones and diamonds while delivering unique designs that cater to a broad range of price points. Recently, we launched a yellow gold collection featuring Argyle white and champagne diamonds to meet the growing demand for accessible luxury. These pieces combine affordability with elegance, making Australian diamonds more accessible without compromising on quality. Another major highlight has been our Diamond Seal Packet with Nugget, a product that has resonated strongly with customers in 2024. This offering has been so successful that we’re expanding the range further in 2025, ensuring continued innovation and appeal across our collections.
How do you ensure you keep leading as a supplier?
As one of the largest suppliers of Australian diamonds, we offer an extensive selection of pink, yellow, white, champagne, and cognac diamonds. These stones are sought after for their rarity and natural beauty, and we’re proud to provide retailers with access to such exceptional gems. Our dedication to supporting the industry with a reliable, high-quality supply of Australian diamonds ensures that jewellers can meet the evolving tastes of their clients while celebrating the heritage of these remarkable stones.
With technology becoming more necessary in every business, how do you stay ahead with technology?
Our newly launched, trade-only online platform has revolutionised how jewellers source both loose stones and finished jewellery. The platform is designed for efficiency, allowing jewellers to easily browse our inventory in real-time and make purchasing decisions with confidence. By streamlining the process, it saves time and helps retailers respond quickly to customer demands. This innovation reflects our commitment to supporting trade partners with tools that make their businesses more competitive and successful.
How has the closure of the Argyle mine affected pink diamond demand?
The closure of the Argyle mine has made pink diamonds far more scarce, which has only increased their desirability and value. With no new supply coming from the mine, these stones are now viewed as treasures of exceptional rarity. At Ellendale Diamonds, we are fortunate to have access to Argyle pink diamonds, all accompanied by chain of-custody or certification reports. This ensures authenticity and gives our customers confidence in their purchases. Pink diamonds have become a key investment for both collectors and retailers, and we’re proud to help meet this demand with one of the most coveted diamond types in the world.
How does Ellendale Diamonds design jewellery that emphasises the rarity of pink diamonds?
At Ellendale Diamonds, we design each piece to honour the exquisite rarity of pink diamonds. Often, these precious stones take centre stage in our designs, allowing their natural beauty and vibrant hues to shine without distraction. Alternatively, we pair them as luxurious accents to showcase other extraordinary gemstones, such as Australian opals. This thoughtful pairing highlights the interplay of colour and texture, creating jewellery
that is both elegant and uniquely Australian. Every design celebrates the exclusivity of pink diamonds while ensuring they are set in a way that feels timeless and sophisticated.
