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“Real is Rare” campaign dropped by DPA
The Diamond Producers Association (DPA) has revealed a brave new plan to rebrand. The DPA was established in 2015 in…
‘We Make Love’ ads deemed a success
Peter W Beck's new 'We Make Love' campaign has been a "brilliant" success with retailers and consumers.
Secrets launches new real campaign
Australia’s leading diamond simulant retailer, Secrets, has launched a television, print and radio advertising campaign proclaiming that its products are…