Bart Ware

Reclaiming the sparkle: Capturing market share from luxury brands.

By Bart Ware 2025 presents an enormous opportunity for jewellers to reclaim market share from luxury brands. Throughout 2024 most…

The Art of Gifting. How Luxury brands use “Surprise and Delight” to Build Loyalty.

What is the best gift you have ever received from another person? I would bet; you immediately had something spring…

When Friendly Turns Frightening: The Hidden Dangers of Untrained Sales Staff

By Bart Ware. Who wants to hear a horror story? Working with a business owner recently, I suggested I mystery…