Swarovski names Bella Hadid as brand ambassador

Jewellery house Swarovski have present their new collection with a campaign staring supermodel Bella Hadid. The new campaign celebrates the brand’s codes — bold colours…
Bella Hadid

Jewellery house Swarovski have present their new collection with a campaign staring supermodel Bella Hadid. The new campaign celebrates the brand’s codes — bold colours and the octagon.

It pays tribute to a new era and self-expression. “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority.

In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind,” said Giovanna Engelbert, creative director of Swarovski.

Bella Hadid

The 25-year-old catwalk star took to Instagram to share the news with her 51.7 million followers, writing: “Extremely honoured and excited to be the new face of the iconic Swarovski.”

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