Following the success of Vicenzaoro Fall 2014, which attracted over 18,000 visitors, the fair organiser is now planning major changes to the gold and jewellery trade fair. Matteo Marzotto, the president of Fiera di Vicenza, has announced that the company will launch Vicenzaoro the Boutique Show in January and Vicenzaoro Dubai in April.
The Vicenzaoro Boutique Show will feature a “revolutionary exhibition format” that will offer exhibitors and buyers a unique interactive experience which will be supported by state-of-the-art multimedia dimensions.
“It’s a radical rethink and reorganisation of the way exhibitors are positioned and the nature in which buyers navigate the fair,” said Marzotto. “Vicenzaoro Boutique Show will individualise the buyer’s experience – plotting for each a route that maximises their exposure to the specific merchandise, companies, individuals and information that is relevant to them, thus making the trade show experience more manageable, effective and successful.”
Meanwhile, Vicenzaoro Dubai, which is being organised in conjunction with the Dubai World Trade Centre, will “fill a void in this sector in a region accessible by two thirds of the world’s population in six hours by plane”.
According to Marzotto, the “gold and jewellery super show” is destined to become a not-to-be missed event on the global high-end goods calendar for the whole basin of Arabic-speaking countries, the Middle East, Africa, Russia and central South East Asia.
He said the signing of the agreement to launch Vicenzaoro Dubai was “a decisive turning point” in the company’s internationalisation strategy” and defines a systemic union that is not just economically highly valuable but also culturally valuable.
The joint venture “lays a bridge between Vicenza, pearl of the gold and jewellery industry, and Dubai, important world luxury showcase, adding value to the Italian lifestyle as never before in one of the countries and areas with the highest potential”.
Vicenzaoro Boutique Show will be held on January 23-28 and then on September 5-9.
Vicenzaoro Dubai will be held on April 23-26