Duraflex Group Australia officially unveiled Thomas Sabo’s new Karma Beads collection to around 80 media and celebrity guests in Sydney last week.
The guests, including Daniel MacPherson, Luke Jacobz, Laura Dundovic, Tim Robards, Casey Burgess, Renae Ayris and Hanna Saul , enjoyed cocktails and canapés at O Lounge in Waitan as they viewed Thomas Sabo’s new campaign video for the collection featuring brand ambassadors, model Georgia May Jagger and Formula One racing driver Nico Rosberg.
The guests also had the opportunity to look at and try on the new collection which features one key piece, the Wheel of Karma, and 72 beads crafted from sterling silver (plain or 18 carat rose or yellow-gold plated), colourful stones and cultivated freshwater pearls.
The Wheel of Karma signifies “personal inner balance and forms the basis for a huge range of jewellery creations” while the beads signify “positive energy, joie de vivre and fortune”.
Philip Edwards, the managing director of local Thomas Sabo distributor Duraflex Group Australia, said the new collection had been warmly welcomed by the brand’s stockists who appreciated the fact customers could create something brand new with the beads or combine them with their existing Thomas Sabo Glam & Soul and Rebel at Heart pendants on new bracelets, necklaces and hoop earrings.
Edwards added that the launch of the Karma Beads collection was an exciting start to 2014 for Thomas Sabo as the German brand was celebrating 30 successful years in business.
“Thomas Sabo, the founder of the brand, is today still the chairman of Thomas Sabo, still the majority owner, and still works very closely with the creative director, Susanne Kölbli, on each and every collection to transform the brand with new and unique style statements,” he said.
Karma Beads will go on sale in Thomas Sabo stockists around the country this month.