Following the success of The Fabergé Big Egg Hunt in London in 2012 which raised over US$1.5 million for charity, the iconic jeweller will hold another fundraising Big Egg Hunt in New York this April.
The new event will see up to 300 giant egg sculptures, each designed by globally renowned artists, designers, architects and brands including Tracey Emin, Mark Quinn, Ronnie Wood, Peter Beard and Diane Von Furstenberg, placed throughout New York City during the Easter period.
New Yorkers and visitors will be encouraged to find all of the giant eggs to be in the running to win one of three Fabergé gold and diamond egg pendants set with either Zambian emeralds, Mozambican rubies or Zambian amethysts.
The Hunt will culminate in a grand auction held by Sotheby’s where the giant egg sculptures will be sold with all proceeds going to two charities – Elephant Family and Studio in a School.
According to Fabergé creative and managing director Katharina Flohr, the Fabergé Big Egg Hunt is a perfect medium with which to celebrate artistry and creativity whilst “supporting two deserving charities raising much needed funds towards arts education for children in New York as well as for some of the world’s most endangered animals”.
“We are delighted to bring The Fabergé Big Egg Hunt to New York,” she said.
“Philanthropy is at the heart of the ethos of Fabergé, and so is our aim to nurture creative talent and support innovative projects.”