Following its Thomas Sabo Sweet Diamonds launch party for over 100 journalists in Sydney’s QVB Tea Room last month, Duraflex has ‘relaunched’ the brand’s first diamond collection with an even bigger party for 500 guests in the IVY ballroom.
Hosted by television personality Natalie Gruzlewski and with a guest list headed by Thomas Sabo CEO Bernd Stadlwieser and local celebrities like Luke Jacobz, Zoe Cramond, Amber Sherlock, Brendan Moar and Jaynie Seal, the launch party was an “amazing night of glamour and entertainment” which included a special performance by Guy Sebastian and his brother Chris.
Duraflex managing director Phil Edwards said the party was a great success which had garnered a lot of media coverage.
He added that the new jewellery collection, Sweet Diamonds, was already proving popular with Thomas Sabo retailers and customers.
“It is an extremely affordable luxury range,” he said.
“Each piece in the collection is crafted from sterling silver and features at least one real diamond framed in yellow gold yet retails for just $100 to $300.”