Swarovski will unveil its Fall Collection, Facets of Light, to its global audience on the runway at Mercedes-Benz Fashion Week Australia in April.
Swarovski is a premium sponsor for Mercedes-Benz Fashion Week Australia as well as the consumer-focused Mercedes-Benz Fashion Weekend Edition and Mercedes-Benz Fashion Festival Sydney.
The company will preview its latest collection to the industry at Mercedes-Benz Fashion Week Australia and then engage the consumer audience at Mercedes-Benz Fashion Weekend Edition.
Swarovski creative director Nathalie Colin said the company is thrilled to unveil its latest collection at Mercedes-Benz Fashion Week Australia.
“Being one of the world’s leading premium jewellery brands constantly looking for innovation and creativity, it totally made sense for our brand to join this event to perpetuate the tradition and be here in Australia where designers share with us the same quest,” she said.
“We hope the Australian audience will appreciate how jewellery can twist a silhouette for everyday occasions and not only for the exceptional moments,” she said.
“My constant search for modernity will meet refinement, glamour and femininity in this collection which celebrates lights, facets and reflections – all in all, a collection that perfectly exemplifies Swarovski’s DNA, combining art, fashion and creation in a sparkling way.
Under the sponsorship, Swarovski will “own the Street Style focused content across the official channels for both Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition”.
The company will also “present photo galleries and custom video around Street Style to be broadcast as part of the official MBFWA live stream”.