Solid Gold Diamonds has celebrated its 30th anniversary by opening the largest showroom and design studio in Australia.
According to Solid Gold Diamonds founder Peter Greene, “no dollars were spared” in the $3 million refurbishment of the 1150 square metre retail space in Perth’s Pitt St Mall.
Greene, a master jeweller from London who arrived in Perth with six dollars to his name in 1971, celebrated the opening of the new store with a party for 150 guests.
Greene established his first jewellery company, Ringcraft, in the basement of a building in Perth’s Barrack Street in 1971 before selling it in 1983 and founding Solid Gold Diamonds.
Today the company, which remains privately owned by Greene, employs 56 people including over 20 jewellers and seven designers.
The company is also the largest buyer and seller of pink and white diamonds in WA due to “an unrivalled relationship with Argyle Diamonds and an exclusive partnership in Antwerp with one of the world’s most exclusive diamond suppliers”.
“Since opening, Solid Gold Diamonds has sold over 130,000 pieces of diamond jewellery and continue to specialise in engagement rings with prices starting from $2500,” said Greene.
“The largest diamond sold to date was 11 carats with a value of $1.2 million.”